Damn That Diet!


The diet industry is a powerful industry. In some regards, it also intersects with the health and wellness industry (or maybe some people don’t even recognize the difference) but, in my opinion, there are glaring differences in the messaging and objectives of these industries. The cloud of confusion is caused by the fact that the multi-billion dollar diet industry appears to resemble the health and wellness industry. What becomes hard as a consumer is how to identify the differences.  

The following distinctions are personal. Once upon a time, before I got to where I am today, I fell for a lot of these fad products, diets, and plans - also of course, to my own failures with them. The following list should help weed out the fads. Look out for this type of messaging:   

#1 - Quick and short term solutions.

If the objective is to actually help me with my health journey, then what will be promoted should be a long term solution versus a short term solution. If it’s genuine, then the solution will likely share ways on how to maintain long term progress versus stopping at quick and easy single solution. Many of the fad products and diets tend to make it seem like it only takes a few minutes or little commitment to achieve a healthier self. If it seems fast and easy, it’s likely a sham!

#2 - Short term commitment to achieve optimum results.

There are no shortcuts to wellness! Real health is constant progress, there’s always room to improve and do better. The more time you put in the more benefits you’re rewarded with. The messaging of minimal commitment to reap optimal rewards is a very good indication that it’s a fad!

#3 - Achieving a specific drop in weight within a specific timeframe.

The physiology of each person are so varied that stating exactly how much weight can be lost within a specific timeframe, which applies to everyone, is absolutely bonkers! Everyone has fluctuations in things like metabolic rate, muscle mass to fat ratio, and many other variations which shape our ability to lose weight. Therefore, the speed at which we are able to build muscle and lose weight are dramatically varied. Working to improve health and wellness is an individualized story. It’s about you and your journey. Don’t forget that!

The multi-billion dollar diet industry tends to brush shoulders with the genuine pursuit towards health and wellness. The industry leads people to believe that quick fixes are what works, but in reality the false messaging that’s been fed buries the truth in what wellness and health is really about. It’s more about a lifetime of choices. It’s about how one chooses to live majority of their days. True wellness extends far beyond the physical and goes as far as the quality of our thoughts, our intentions, the inner workings of human emotion, the human brain, and so much more. Real wellbeing is an all encompassing pursuit, that touches on so many facets of life. There’s no such thing as a quick fix, but the great news is, there’s always room to grow!